Rachael Pay is president of health EMEA at Weber Shandwick.
She leads the agency's efforts to advance the conversation around women's health.
In 2024, in partnership with the Patients Association, Pay led the co-design and development of a strategic planning model to improve equity in health communication.
She believes the rise of AI will make the PR and comms industry more innovative.
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Philanthropy imparts a multitude of ways for small business owners to do social good – both for the community and for themselves.