Wine has long been associated with good times, celebration, and an appreciation of the finer things in life.
Wine is something we all take for granted.
But that is all about to change.
Recent publications on climate volatility have painted a bleak picture of the future for this beloved alcoholic beverage.
It is now clear that global warming is affecting most of the crops that are essential to feed the world.
Most of the world's vineyards, including its most venerable names, are facing incredible existential challenges that pose essential risks to their very survival if they don't adapt to the changing environmental conditions.
In January 2024, the Okanagan Valley in British Columbia experienced a devastating cold snap, with temperatures plummeting below minus 20 degrees.
This unprecedented climatic event inflicted severe damage to all the grapevines in the region and could result in a 97% to 99% decrease in annual grape and wine production across the regionwith projected revenue losses over the next few years in the $440 to $445 million range.
"The cumulative effect of these climate-related events underscores the undeniable influence that climate change is already having on wine production and quality," the Canadian Vintners Association writes in a blog post.
In the US, drought, heat waves, and forest fires have affected grape yields and resulted in variations in wine
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Jeff Denby co-founded PACT, a movement camouflaged as a clothing company. Denby and his team decided to build a business to fund the causes they believe in.