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The UK's ban on junk food advertising could have a big impact on the food industry: It could force companies to come up with healthier recipes, reports Food and Drink Digital.
"In the context of the junk food advertising ban, recipe reformulation could be the difference between a brand maintaining its share of voice and ceding it to the competition," writes Oliver Karsten.
For example, fruit, vegetables, and fiber in a recipe could make it more likely that a product won't be subject to the ban.
"For Karsten, the scope of the ban is more far-reaching than he might have expected," writes Karsten.
" Including fruit, veg, fibre and protein in a product's recipe reduces its score, making it more likely that it won't be subject to the ban."
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